Junior League of Owensboro – Little Black Dress Initiative

We want to thank the Junior League of Owensboro for hosting the Little Black Dress Campaign from January 25-29, 2021. The Little Black Dress Initiative is a week-long campaign that harnesses the power of social media to educate the community about the ways in which sexual assault affects people in our community.

To create awareness for the Little Black Dress Initiative, participants wore the same black dress for five consecutive days to illustrate the trauma and devastation that afflicts victims of sexual assault, as well as the severe limitations placed on their freedoms, choices, and opportunities. During the campaign, participating members used their personal social media platforms and email to leverage their own respective networks to drive the fundraiser. 

The campaign was an incredible success, soaring past the initial goal of $3,000, participants were able to raise over $7,500! Many thanks to all who participated, donated, and supported this campaign!